The whole package
Below you’ll find examples of how the combination of a traditional graphic sensibility meets with video and animation for an end-to-end suite of media suited to a variety of platforms and needs. The three projects included below emphasize the total process of conceptualizing around a theme, creating static, graphic artwork, and producing a package of videos for marketing purposes.
The “Restorations” Spotlight curated a dozen films from the Fandor catalog that had received major restoration and were available, often, for the first time in high-definition video. Playing on the idea of material decay and newfound visual splendor, the collection of static material collected here showcases how the Spotlight was promoted both in long and short-form video media.
If the goal of any streaming site is to have viewers anchored to a couch watching movies and television, then packaging content around romance and dating seems ideal: who doesn’t want to cozy up next to a loved one? The “Date Night” Spotlight highlighted library titles that were either about burgeoning romance… or the inevitable difficulties of keeping love intact. Either way, the movies were handpicked to make hearts soar.
Above and to the left you can see the “Mixtape” Spotlight graphic. Emphasizing films that showcase and prominently feature music-making and music culture, it seemed most appropriate to frame the visual idea around a cassette tape – the kind you’d record several varieties of music genres on as a playlist for your friend. This curated list of films was such a playlist, and we carried the audio cassette tape (rather than VHS).
From title sequences to intricate animated stories, the following works are a showcase of After Effects-produced video created for the editorial team of the streaming site Fandor between 2016-2018
Although originally an in-house content creator at Fandor, the shift to Editorial Director required a number of developments with the stylistic approaches of video content companywide – including introducing voiceover narration and developing strategies to create work that was both accessible and entertaining for a broad audience across social media and other platforms.